Interesting article about how to score your SEO/SEM brand presence in Search Engines.

I’ve created scorecards that use this kind of scoring

"Simply pick a major search engine and individually search on your brand terms. Then, run through the list and quickly categorize with respect to whether the result is positive or negative and score them as follows:

First page listings = 3 points

Second page listings = 2 points

Third page listings = 1 point

Once values have been assigned for every result that is positive or negative, you just add up the total of the categories and compare. As I said it is easy to do, and it gives you a good overview. Further, it takes into account that the higher up in the search engine results pages the listing appears the more bearing it has on your brand."

Simplistic approach, but it works as long as your consistant from month to month - scan/run reports, generate a scorecard, then make improvements.