I’ve been trying to convince my SEO clients to blog more (most don’t blog at all); it’s really hard to get people who don’t read or play in the Blogosphere(s) to take blogs seriously and many people still don’t understand what a blog is.

Whatsnextblog has it right when it gives the example of blogger Alice Marshall

Presto Vivace, the blog of publicist Alice Marshall, whose blog covers government technology standards and related events in the Washington, DC area where she is based, was glowingly reviewed in Government Technology Magazine online, read by her clients and potential clients. "GovTech magazine gave my client and my corporate blog a nice puff," she emailed, " that is something I did not expect."

This is an example of what can happen in the Blogosphere - you can connect in ways that were almost impossible before - and it can happen very quickly.