Mike Grehan’s interview with Matt Cutts was not what this ClickZ article was about; the link from Mike Grehan’s blog suggested it would be about Matt Cutts. 

Mike Grehan picks up on the subject of Textbook SEO which does not work anymore (I don’t know if it ever did - or if it did work, not for very long).

Search Google for "pinot grigio," and look at the top result.

"I asked whether he believed he could rank at number one at Google not only without any of those things but… wait for it… without ever having had his page crawled by Google."

I’m wondering about that because there’s a pagerank=2 on this page; I thought a page needed to be crawled in order to have pagerank applied.