A good, but light article, on Web Analytics and Web Stats from PC Magazine showed up on the ABC News Website. 

The article is so light, that I’m truly surprised there’s not more useful information in it.  I’m wondering if the audience it’s written to are people who don’t normally use Web Metrics software (and for those people, the article is fine).   But for me, and people I talk to, it’s hard to see anything in the PC Magazine article that I did not already know 5 years ago.