Excellent coverage of a Purple Cow candidate in Seoul and wonderful commentary on it by Maria Palma of Customersarealways KMM blog.   Know More Media has a lot of coverage of the Purple Cow.  According to Maria:

In the ever-changing world of business (gosh, what’s not changing nowadays?), I’ve said time and time again that you have to stand out from the crowd.  In terms of customer service, this idea of standing out is needed now more than ever.  Not too many companies are wowing us these days, so why not be the first to claim to be The One?

Actually, I took it another way….you have to stand out as a person, as an individual and as your own brand - I take each person to be their own Purple Cow in the making.