The search interface has been developed into a standard (eyetracking studies show this) and all search engines have the greatest conversions in the Golden Triangle.  The speakers for this super session are Gordon Hotchkiss and Ron Belanger.

Mobile search - march harder to target (though you’d think here’s where targeting would be most effective and needed).  Alot of things that happen for mobile happen outside the US (ie: a lot of activity are happening in Japan but you won’t see it in the US).

How do people Thin Slice on the phone?  it’s difficult.  Determining visitor intent is the hardest part and colors everything else.

Connectors are out there and need to be reached an it affects how marketing is done on the web.

Google mixes it up a little bit to get more eyeballs - and there’re looking at how appealing a site is to us - (and we can make that decision in 50 milliseconds).

If you take a look at the results in the 3 major search engines and the golden ratio/section.   The Google effect is a subtle difference and the additional whitespace that Google uses might be that extra thing that gets people to think Google is more relevent.

Paid vs Natural - Top sponsered get clicked on more than side sponsered. 

Semantic Matching and Hidden Keywords - in your semantic map - thing you recognize and meaningful to you will get greater CTR.

When MSN was switching from Yahoo Ads to MSN Ads - Scans patterns dropped on MSN Ads (not sure why - but it takes us fractions of a second to figure out what’s relevent).