The Search Volume Seasonality Forcaster needs more work but it’s an interesting idea that I hope Microsoft makes fully functional.
I put in a term (i’m limited in what I can enter) like "fall wallpaper" I can see some interesting patterns. It’s pretty clear that Fall Wallpaper is going to be in demand in the Fall months, yet what is interesting is the demand starts in July of each month, a full season before the actual peak time to sell that kind of wallpaper; the actual peak times for fall wallpaper are in September, dropping slightly in October and Novemeber.
If we look at Six Flags Great Adventure (below) we can also see the demand is greatest during the summer months.
But what’s intriquing is the demand really starts ramping up in February and March.
Again, we’d like to see the trending on any term, not just those that Microsoft has provided, but it’s proof of concept. HitWise…watch out, these tools were to be part of your more exclusive offerings, but Microsoft is moving in and if I can get the data from them for free, I’m not going to fork over many thousands of dollars for your data.
Similarly, a seller of Pablo Picasso’s art (maybe his prints is more like it) would see this kind of seasonal demand
In all of the charts the red line is actual demand while the blue line is the forcasted demand.
It would appear the summer months are actually the worse time to try to sell Pablo Picasso prints (I can’t imagine his auctioned paintings are being affected by these cycles).
The actual demand for Pablo Picassos (prints?) was lower than the forcasted demand, especially during the summer months.
Great stuff - still needs work but it’s the right direction. Thank You again Microsoft for listening to what people want.
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