Watch out Google!  Microsoft is doing some serious stuff with it’s new demo of the Demographics Prediction Tool!  I feel Microsoft is in this to win, and if they keep this up, they will ultimately win over online marketers from Google and Yahoo.   Never mind the acccuracy of the results (that will come later) - just look at the concept and your staring into the future of search and online marketing.

Demographics Prediction
Predict a user’s demographic information such as age and gender based on online behavior (query searched or Web page viewed).
	URL:http://www.thehousedesigners.com   Gender: Female Oriented with following Confidence:
	:0.09   :0.91   Age: 25~34 Oriented with following distribution:

The Microsoft tool determined the main audinece of my client’s site, www.thehousedesigners.com was female!  That’s right!  However it also showed that they should be attracting more young people in the 25-24% than they are (predicted distribution was 60.72% while the tool says they’re only getting 27.2% of that demograhic).  On the other hand, the tool showes the probably get more of the 18-24 and 35-49 years of age demographic than on average.

How about a competitor like coolhouseplans.com?

URL:http://www.coolhouseplans.com   Gender: Female Oriented with following Confidence:

:0.23   :0.77   Age: 25~34 Oriented with following distribution:

Cool gets most of the 25-34 year old age braket and the 25-49 year old bracket, and the mixture is still mostly female, but males are much stronger part of the audince.

What about Eplans?

URL:http://www.eplans.com   Gender: Female Oriented with following Confidence:

:0.25   :0.75   Age: 25~34 Oriented with following distribution:

I hope my ideas, via the Tattoo presentations for Bullseyetattoos.com reached the MSN Lab in China - I sorta think they did because they’re begining to give me what I asked for - the tools to do the job of audience profiling.

Next step is usability - what about the site makes it appeal to one audience more than another?  Man, is this field of online marketing going to heat up!!!!!!

And it goes back to my earlier post today about Ad-Tech, SES and WMW, it’s time for a new wave of ideas because the current crop of speakers have matured, new blood, new ideas are needed, like this one.

And what about an actual query like "craftsman house plans"?  You can do that too.

Query :craftsman house plans   Gender: Female Oriented with following Confidence:

:0.36   :0.64   Age: 35~49 Oriented with following distribution:

URL:http://www.mascord.com/craftsman-home-plans.asp   Gender: Female Oriented with following Confidence:

:0.24   :0.76   Age: 25~34 Oriented with following distribution:

One of my clients sells Craftsman House Plans and he’s getting the right mix of audience but not the right ages!  According to this demo he needs to go after the 25-34 year old braket.  

Thank You Microsoft! Thank You Microsoft!  Thank You Microsoft for listening!