Micorsoft Keyword Categorization Engine

Posted by Marshall Sponder on April 30, 2006 | Link It

Another Microsoft innovation – the Keyword Catagorization Engine!

Keyword  Go    See Categories
    Categories                                Confidence  
 
Personal\Home 0.50
Shopping\Buying Guides 0.316
Work & Money\Companies 0.102
Work & Money\Industries 0.051
Lifestyle\Pets & Animals 0.010
Lifestyle\Hobbies 0.010
Library\Humanities 0.010

The strongest catagory for house plans (and place to advertise!!!!!!!) is in the Shopping and Buying Guides.

But if we take a particular style of plan, like craftsman house plans

Keyword  Go    See Categories
    Categories                                Confidence  
 
Personal\Home 0.683
Work & Money\Companies 0.224
Shopping\Buying Guides 0.051
Work & Money\Industries 0.040
   
 

You’d go after Personal and Home catagories, not shopping guides.   On the other hand, if you want to go after "Ranch House Plans" your back in the Shopping Guides more

Shopping\Buying Guides 0.620
Work & Money\Companies 0.280
Personal\Home 0.070
Work & Money\Personal Finance 0.020
Work & Money\Industries 0.010

I may need help in talking with my architect clients to understand how to use this information.



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  1. I haven't downloaded it yet (but I'm sure I will), yet I'm chuckling that Microsoft actually went ahead and did exactly what I asked them to do ..two years ago..with the adCenter Add-in for Excel 2007 which allows an AdCenter…





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