The people at HitWise have upgraded their GeoDemographic Intelligence tool;  I just read a review of it (have looked at the first version about two years ago).

Hitwise announced the launch of LifestyleV2.0, an online audience targeting tool, with marketing information providing company Claritas.

LifestyleV2.0 enables marketers to identify the top performing and niche sites that attract their most desirable customers. They can also track their visitor’s demographic profiles as well as of their competitors’ sites.

Claritas’ Senior Vice President Steven Egge says, "Demographic and lifestyle characteristics are critical for online marketers who seek a consumer centric marketing approach."

LifestyleV2.0 will feature a full overview of all Claritas groups and segments, including their geo-distribution, lifestyle and offline media behaviors. It also has a segment search tool with 14 demographic and lifestyle categories, including: age, gender, income, education level and presence of children.

I may have had a role in influencing HitWise in GeoDemographics - I know they have been looking at Webmetricsguru.com and have seen my presentation on using MSN AdCenter to do a competitive analysis of Online Tattoo sites.  Parts of the presentation are on this blog - you just have search on "Tattoos".

Here’s the specific links to posts about my work with MSN AdCenter and GeoDemographics

Using MSN Ad Center to gauge Target Audiences

MSN Ad Center -Finding the Cluster Segment of your Target Audiences

MSN AdCenter - Finding the Audiences for a Keyword Phrase  Do searchers over 50 years old buy Tattoos online? I gathered this info using MSN AdCenter - it was pure keyword research - nothing else.

Finding the best Geo-Demographic for a Keyword Phase  I’d look at this one as it’s got one of the most innovative charts in it - I consider it one of my best intuitive jumps connecting information as it currently exists and what AdCenter should be presenting to us in the future.

Google AdWords Demograhic Targeting - Part 2  Google’s platform is good, but not as good yet as MSN AdCenter - in fact, it’s not even doing the same thing.

Chat at The Workshop Resource Center on BUZZ from SESNY06  I covered the BUZZ from SESNY06 that I attended several weeks ago - I give Chats at the World Resource Center once or twice a month.

Measuring Web Traffic - Part II

Who is online - Measuring Web Traffic - Part III

PPC Engines & Programs - Part 1 - MSN’s Jed Nahum  I spoke with Jed Nahum briefly after the PPC Engine and Programs session at WMW last week.  Sent Jed a copy of my Competitive Analysis of Online Tattoo sites using MSN AdCenter.    Here’s the reply I got back from Jed

Marshall: this is pretty wild stuff.  I’ll share it with the rest of the team.  Thanks!  Jed

I’d love to hear back from any one who as input about Geodemographics and Search.