I got a tip about Google’s Conversion University from BigGreenBlog.

"The Google Analytics team have assembled about a half dozen white papers on designing sites for optimal ROI, creating effective landing pages, audience segmentation and so on.

Recommended reading if you’re trying to reach specific goals when creating/revamping a web site."

One of the nice things about the Conversion University papers are they are also tailored to Google Analytics and AdWords tracking; if your using Google Analytics it’s going to be directly translatable.   If your not (for example: right now I’m not using Google Analytics on any site) the advice is still very useful.

There’s nothing really new here - more like echos of what I’ve heard from SES and Webmasterworld Measuring Success sessions - it’s good to have a handy resource - like conversion university.