In the final part of my Web Traffic posts inspired by a recent Web Analytics article, I present recent statistics on who is currently online as of last year (2005).
Who’s online
As of May-June 2005, 68 percent of American adults, or about 137 million people, use the Internet, up from 63 percent one year ago. Thirty-two percent of American adults, or about 65 million people, do not use the Internet and not always by choice. Certain groups continue to lag in their internet adoption, including Americans age 65 and older, African-Americans, and those with less education. For example:
-26 percent of Americans age 65 and older go online, compared with 67 percent of those age 50-64, 80 percent of those age 30-49, and 84 percent of those age 18-29.
-57 percent of African-Americans go online, compared with 70 percent of whites.
-29 percent of those who have not graduated from high school have access, compared with 61 percent of high school graduates and 89 percent of college graduates.
-60 percent of American adults who do not have a child living at home go online, compared with 83 percent of parents of minor children.
Source: www.PewInternet.org. “Digital Divisions,” October 2005
I’m thinking of my study on who buys Tattoos online Do searchers over 50 years old buy Tattoos online? that found the demand of buying Tattoos is very low for searchers over 50. However, if Searchers over 50 also use the internet less, might that not skew the results?
That tells me that it’s important to ask a lot of questions when your looking at data- don’t accept anything on face value.
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