I took this description of the 4 basic types of persona’s from Brian and Jerry Eisenberg’s newsletter GrokDotCom.
Persona foundations
Each type of Persona leads to different sorts of questions that reflect their information priorities.
The Methodical focuses on HOW-type questions:
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What are the details?
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What’s the fine print?
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How does this work?
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How can I plan ahead?
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What proof do you have?
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Can you guarantee that?
The Humanistic focuses on WHO-type questions:
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How will your product or service make me feel?
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Who uses your products/service?
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Who are you? Tell me who is on your staff, and let me see bios
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What will it feel like to work with you?
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What experience have others had with you?
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Can I trust you?
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What are your values?
The Spontaneous focuses on WHY- and sometimes WHEN-type questions:
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How can you get me to what I need quickly?
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Do you offer superior service?
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Can I customize your product or service?
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Can you help me narrow down my choices?
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How quickly can I take action and achieve my goals?
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Why will this let me enjoy life more?
The Competitive focuses on WHAT-type questions:
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What are your competitive advantages?
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What makes you the superior choice?
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What makes you a credible company?
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What can you do to help make me look cutting edge?
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What are your credentials?
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What can you do to help me achieve my goals?
I don’t know where I’d be on these 4 types