This is really an interesting post from Seth Godin because there are so many brochures I throw out.  

Every time I go to SES, or Webmasterworld or some media show I collect brochures - and they sit in my closet for a couple of months or years …. and then I throw them out - by then they’re not worth looking at anyway because the products have changed (if they still exist).

On the other hand, it’s hard to find information from brochures that you’d really need.  For example, Omniture just put up some new presentations on their site recently - much of it interactive, a lot of new PDF’s too.   But the answers I’d look for are not even in any brochure.   

Does your pathing tool track unique visitors?  Does Omniture track personalized content?   Can you take a view of a page and save it along with traffic overlay information?   Can you construct your own view of page and read traffic info it?

That’s the kind of information I could do something with - but I don’t see it in any kind of brochure.