According to OutSell, shoppers looking for a product or service turn first to Internet Portals, not newspapers, TV or other media.

I found this statement interesting -

Why do online newspapers fare worse than print papers? Outsell proposes that Web users don’t expect that news sites will have enough information. "Consumers perceive that these sites don’t offer them enough useful buying information–and that’s perilous in a paid search world in which proximity to buying information makes ad placement more valuable," warns the report.

So, if your shopping for something new your probably not going to look at the New York Times website.