I’ve been reading about OgilvyOne’s NeoSearch in a blog post .

"Current clients already include Allstate and IBM."

"There has been a recent influx of traditional agencies running with search offerings in their product lists, such as Avenue A Razorfish, with their AR Search business, offering advanced search engine marketing services. The range of products from the agencies are aligned with what traditional SEM companies are offering. Targeting Pay-Per-Click, Organic Search Optimization, and Paid Inclusion."

It’s true; Ad Agencies are bring SEM in house and I’ve started to deal with Ogilvy in a new metrics role, for me, at IBM.