I am looking at the presentation from Google’s latest Analyst Day care of Geeking with Greg which I first heard about from John Batelle.  This shall be an interesting post:

Here’s what stands out to me in their Analyst Deck -

- Encourage our large user base to actively contribute metadata that leads to better search results (slide 13).

- Expand Google’s Advertising system by reaching out to new customers while deepeing their relationship to existing customers by reaching out to both audiences via Print, Radio, TV and Direct Mail.

Also in the Analyst presentation:

“Store 100% of User Data
With infinite storage, we can house all user files, including: emails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc).

We already have efforts in this direction in terms of GDrive, GDS, Lighthouse, but all of them face bandwidth and storage constraints today. (…) This theme will help us make the client less important (thin client, thick server model) which suits our strength vis-a-vis Microsoft and is also of great value to the user.
As we move toward the “Store 100%” reality, the online copy of your data will become your Golden Copy and your local-machine copy serves more like a cache.”

John Batalle said he’s not comfortable having all of anyone’s storage all in one place:

"The more I think about this, the more I’m not comfortable with the idea of having all my data in one place. Any place. Google or otherwise. It simply makes abuse too easy. "

If some one is going to have all my data in one place, might as well be Google - as long as they can turn down Goverment’s attempts to get their hands on it.