Clickfraud woes grow

Posted by Marshall on March 27, 2006 | Link It

Boing Boing has a piece on Click Fraud today along with some new information and reports I have not seen.  Here’s what is new (if any of this can be called new information)

For today’s story, I spoke with Google’s Trust and Safety product manager Shuman Ghosemajunder; Danny Sullivan of Search Engine Watch; Tom McGovern of Snap.com; and Jessie Stricchiola, who’s serving as an expert consultant in the Arkansas class action suit.

Link to NPR Day to Day "Xeni Tech" archives, audio will be online after 3PM ET/12PM PT.

Charles Mann did a comprehensive piece on click fraud for a recent issue of Wired Magazine here: How Click Fraud Could Swallow the Internet. And BusinessWeek’s Burt Helm did a story last month that’s well worth a read, too: Click Fraud Gets Smarter.

I think I’ll try to listen the NPR program later today, maybe download it to my IPod and listen to it later.



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