I’ve been reading about OgilvyOne’s NeoSearch in a blog post .

"Current clients already include Allstate and IBM."

"There has been a recent influx of traditional agencies running with search offerings in their product lists, such as Avenue A Razorfish, with their AR Search business, offering advanced search engine marketing services. The range of products from the agencies are aligned with what traditional SEM companies are offering. Targeting Pay-Per-Click, Organic Search Optimization, and Paid Inclusion."

It’s true; Ad Agencies are bring SEM in house and I’ve started to deal with Ogilvy in a new metrics role, for me, at IBM.

I heard from a reliable source that Sun Develops Bathroom-Targeting Technology for Mobile Phones.

Sun Microsystems has come up with a way to detect when a cell phone is in use in the bathroom in order to provide bathroom-specific mobile advertising.

“When you’re in the bathroom, you notice the slight echo. Sound echoes of the tile… that’s also what makes the bathroom a great place for singing. We’ve put together a piece of software that will detect the echo-frequency range present in most bathrooms through a mobile phone’s microphone,” says Sun researcher Torri Niemczyck. “That way advertisers can detect when mobile users are in the bathroom, and serve them ads for things like hand soap, dental care, and even beauty products.”

"….Sun Microsystems says they are already talking to Opera about inserting the bathroom-targeting technology into the upcoming version of Opera’s mobile web browser. Opera is currently offering their Opera Mini mobile browser as a free download. Sun’s technology could open up a new source of revenue for them, alongside of Google search referrals".

So, pretty soon, there will be nowhere to go where you can’t be served an ad.

I just bought one of these……and boy am I having hard time with it!

The T-Mobile MDA was sopposed to be the state of the art phone…but it’s sure Anti-Intuitive.  I haven’t decided yet if I’ll keep it or go back to the SideKick II.   Personally, the SideKick was much easier to operate.

This phone just seems harder …everything is more complicated, and every time I take it out of my cell phone holder, I turn on the Camara.  I haven’t yet figured out how to get my voicemail and while I have configured some of my mail accounts, I’m not too sure of the rest of what I’ll do with the phone.

I’ll probably give it a week of trying ot master the MDA becore deciding if I’ll return it.