The other day I mentioned research I just did for a client’s Competitive Analysis - the client is one of the most successful Online Tattoo sites.

From the chart above - the search audience for Tattoos and related terms (ie: Flash Tattoos) is strongest from 18-25 Year old Females.  The Search Demand for Tattoos is weakest for Searchers over 50 years of age.   All the sites (in the X axis) came out of the Competitive Analysis methodology I developed.

In fact, for all the bells and whistles that HitWise has (and the 17-45K a year cost to license the product) I haven’t seen anything come out of Hitwise that’s any better than what I can produce myself, using my own methodology…the difference is its alot of work on my part to pull the data, assemble it and figure out what it all means.

In fact, about 2 years ago I did a Analysis of Online Music Retailers for a major advertising company (ie: Napster, MusicMatch, ITunes, etc).  You know what the main keyword was?  "Free Music Downloads".   And HitWise - with the 45,000 dollar a year product said the main keyword was "Free Music Downloads".  But it took longer to gather that info myself than if I had HitWise to work with.

So, here I demonstrated that online tools now exist that allow (with some work) me to find out the characteristics of the audience for a product, service, keyword, keyword phrase.

In my next post I’ll share more about the audience for Tattoos.