I suppose Ads Beyond Search could also be termed "multi channel marketing",  Too bad i was exhausted from the rest of the conference and the information, while good, seemed more descriptive of what others have done in marketing campaigns that had Search as part of the campaign, but it was not something that actionable or interesting to me.

In other words, most marketing campaigns now have an element of Search involved, there could be a viral marketing element too, and I listened to the first two speakers, decided the information was good, but I heard enough and decided to skip the rest of the session.

Here’s the marketing information for this session.

Search Engine Strategies is firmly focused on search. That’s what our attendees love! But we know that search marketers are also interested in ads beyond search. Search Engine Watch’s sister site ClickZ is the source for all aspects of interactive marketing. In this session, ClickZ editors and columnists fill you in on new and interesting developments in the space, with plenty of time for questions and discussion.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Mark Stephens, VP, General Manager, Avenue A/Razorfish
Jinenne Sutherland, Group Media Direct, Organic, Inc.
Hollis Thomases, President, Web Ad.vantage
Tessa Wegert, Digital Media Strategist, Enlighten

I suppose that I should have been more interested because there’s a lot of good stuff here.  For example, Click to Call ads that I talked about recently in this blog were talked about here too, except in this case, it’s directed to local search merchants that don’t really need a website anymore, all they need to do is run an ad.

Also, the strategy of using RSS Feeds and display ads with the same keyword text was also discussed.  That could be interesting but somehow, it felt more robotic in the way it was being discussed.   Maybe that’s why i decided to leave after the second speaker.