Social Media Business School Videos on Social Media Analytics and Marketing

Posted by Marshall on June 25, 2008 | Link It

I wanted to publish the videos - all of them really excellent and worth viewing in their entirety -that I've made today while Attending Social Media Business School today  -  put them up at The Analytics Guru -

SocialMedia Business School Analytics Session

  but I think they belong here as well.

Feel free to view them and let me know what you think (be aware, my video taking skills, while improving - aren't the best - I'm a Web Analyst - not a film maker (though I am an artist, as well - but that doesn't make me a great film maker)).

I think it's the content here that you'll find most interesting - especially, the analytics (just as I'm hearing a lady say the last 15 seconds is the new 30 second spot) - Ha.

Enjoy the videos and let me know what you think about this material as it's on the cutting edge of what is known, today, about how to measure Social Media and how to monetize it:

 

 
I found the first three movies I made focused just on Analytics while the last two also included Marketing - which also turned out to be interesting - as much of this "marketing" turned out to be ways to get the social graph to consume the content.
 
 
 
 
 
 
 
 
 
 
 
To some extent - the fly in the oitment in Social Media is the proof of it - the metrics that prove it - just aren't mature.
 
 what Michael Arrington did at TechCrunch the other day - but he didn't have Comscore Ad-Metrix or Comscore Segment Metrix to play with - I do, at least, for the next 10 days or so - and will write a few posts about this - and try to take his analysis a couple of levels past what Arrington did.
 
Stay Tuned.

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