Well, I must say, seeing myself in a roster at the Digital Marketing Summit was somewhat of a jolt to me - not that I didn't expect it - but more and more of these speaking engagements are now being presented to me. Here's the panel I'll be on:
New & Emerging Media - Panel
Social Networking / Social Media / Widgets / Online Video / Podcasting / User-Generated ContentKwasi AsareHooman Radfar
CMO, Clearspring (Widget Development)
Marshall Sponder
Senior Social Networks Analyst, Monster.com / The Web Analytics Association
Kwasi Asare
Head of New Media, Bad Boy Entertainment
Learn proven methods for increasing engagement and exposure for your properties on social networks and social content sites. Learn how to properly deploy brand campaigns and widgets across multiple networks, widgets & APIs. Gain insight into how marketers can leverage rich interaction among users within these online communities.
I created a Facebook Event for the PMA Summit - not so much to invite anyone (I'm sure the PMA would love a lot of my friends to come) but just to let people know I'm speaking.
There's a couple of others in the works and my attendance to the Social Media Measurement Roundtable next week in Toronto was very sudden, and not really expected till the last minute (though I had wanted to attend for a while now).
Participants could be drawn from three groups:
- Social media thought leaders who have been writing about these issues.
- Corporate and organization executives who have been attempting to apply social media measurement and metrics.
- Companies that are developing measurement and metrics solutions.
Let’s engage a moderator or group of moderators who would frame the questions and then attempt to draw out major issues, points of agreement, and lines of additional discussion. The roundtable format should enable participants to have a full discussion of each topic, with free exchanges of opinion, and hopefully the development of consensus on principal issues.
The product of the roundtable could be a white paper that will follow on the Jeremiah Owyang-authored white paper, Tracking the Influence of Conversations.
We’d also organize a special Third Tuesday social media meetup at the conclusion of the roundtable to enable the broader social media community to discuss these issues with a panel of the roundtable participants.
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