I am in Toronto tonight to attend the Social Media RoundTable and wrote a bit about it on The Analytics Guru blog - here's the posts in case you want to read about it - a lot of good stuff, seriously:
Social Media Roundtable - Part 1
Linking social media campaigns to sales of products - Social Media Roundtable - part 2
Next Level Engagement - Social Media Roundtable - Part 3
I would go into more detail here - but it's all in the posts I listed above - let me know what you think and any feedback you have.