I'm not sure this is really a final wrap up post on Emetrics Marketing Optimization Summit that just took place this week in San Francisco's Palace Hotel, or not, but I did want to take the time to write more than I have, so far, because I was just so busy and then Jet Lagged, I could not post much while I was actually at the Summit.
First, I want to say Thank You to Jim Sterne for inviting me to attend as Press, and while I wasn't posting much - I was apparently Tweeting up a storm, according to Clint Ivy over at Instant Cognition who wrote a post on eMetrics Twitter Backchannel Analysis - Clint set up a backend channel for Twitter Tweets using #emetrics and you can see the whole "theme" over at www.Twenmes.com/emetrics
There’s quite a large gap between Bob and the second rated TwIt - June Dershewitz who contributed 11.1% (23) of all Tweets. June was followed closely by Marshall Sponder at 10.1% (21).
This chart shows the incremental contribution - on a percentage basis - of each Twitterer who participated during eMetrics. Note that I have removed myself ("Omomyid") from the data as I was the host and my behavior could be considered to skew the data.
I came in #3 in the list, but could have easily been #1 had I put in more content - I was simply too busy talking with people - and while I attended a few sessions, I didn't attend that many - as soon as I walked down the hall of the Palace Hotel, someone would grab me and it would entail another long conversation - not that I'm against that - in fact, I believe if your talking to someone and the conversation is good - all else being equil, go with it - I'm meant to be where I am meant to be.
However, as soon as I got to the Palace Hotel on Sunday, May 4th, I got pulled into lunch with Richard Foley, the outgoing WAA President - that was fun, and a lot of walking, I might say - after which, I passed on the rest of the Industry Insights Day sessions going on Sunday.
I spoke, however, at the Audienc
e Measurement Panel on Sunday night
Web Analytics Association (WAA) Community Meeting and Panel Discussion
The Role of the Web Marketer and Analyst versus
How We Use Online Advertising Tools and Audience Measurement Data
Gold Ballroom (Open to all Attendees)
I really can't remember what others on the panel said but I know what I said - that a "unique visitor" can be likened to "water" in it's 3 states -
- Gasous (Panel Data) Myst
- Liquid (Ad Server Data) Water (ads)
- Solid (Web Analytics Data) Ice (Data)
I did a drawing, sorta a sketch of an idea I hope to do paintings of later - if only I could crystalize how I'd do it (I can see it in my mind, though - just don't quite have the right motif yet); I showed my sketch to Alex Langshur, who's now on the Board of Directors of the WAA (as am I) and he said my image represented the Eutectic Point where Gas, Liquid and Solid all meet and co-exist. According to Wikipedia:
A eutectic or eutectic mixture is a mixture at such proportions that the melting point is as low as possible, and that furthermore all the constituents crystallize simultaneously at this temperature from molten liquid solution. Such a simultaneous crystallization of a eutectic mixture is known as a eutectic reaction, the temperature at which it takes place is the eutectic temperature, and the composition and temperature at which it takes place is called the eutectic point.
The term comes from the Greek eutektos, meaning 'easily melted.'
But, I think, the real Eutectic Point is the Web Analyst, his or her self.
Monday night I took my Social Media Committee out for Dinner (I tried to round up as many as I could - and ended up with around 9 or 10 attendees).
We went to a nearby Thai Resturant and the food was really, really good - Thanks @jdersh for the suggestion.
You can follow alot of what I did at Emetrics by going to the http://twemes.com/emetrics page and on Tuesday night, a very big Web Analytics Wednesday on Tuesday was held at a nearby club which @jdersh posted some photos of in Facebook - http://www.facebook.com/album.php?aid=34186&id=681741454&l=4d128
Also, on Tuesday, I did a long interview with Shahar Nechmad, the CEO of NuConomy and posted the entire video at Nuconomy.
While I was trying to get something done, besides talking to people, I remembered that on Wednesday morning I set up an interview with Todd Parsons of Buzzlogic.com - I quickly threw myself together - not really being prepared for much - I had a wonderful time talking with Todd Parsons and made a set of videos that you can view at Buzzlogic.
One of the things that struck me about Buzzlogic is that it's focused on influential bloggers and influential blogs - but I wonder if it's targeting influential posts -and I'll follow up with Todd on that, because I suspect the level we really need to focus on is the blog post, itself. As you might have noticed, if you watched the entire video, a few new developments will be coming from Buzzlogic.com soon.
And Todd, thanks for the Breakfast.
So what happened next? Well, after the conference ended late on Wednesday, May 7th, there was a dinner for the Board of Directors of the WAA, and we went to a resturant called "Two" nearby.
On Thursday, we had our Board Meeting and later, I spent an afternoon in Berkeley, which I posted about and took video of on ArtNewYorkCity.com - Art and Life in Berkeley, California. Next, I went back to San Francisco for a dinner with Gary and Grace Angel and their two lovely daughters, along with June Dershewitz, who's now also on the Board of Directors of the WAA. Among other things, we discussed Semphonic XChange Conference that I'll be attending in a few months in SF.
After a wonderful dinner, June and I took A Walk in a Park at Night in San Francisco to look at Art in the Park at night (was fun, and I needed a walk) - and you can see my video of part of our Golden Gate Park night walk on my ArtNewYorkCity.com blog.
Finally, on Friday morning, I did an early morning interview with BullDog Solutions - Tim Wilson is one of my SMC committee members and about 25 BullDog employees listened to my presentation, hastily given but hartly lived, of how I got into Web Analytics after 9/11. Somehow, I managed to pull it off, even with little sleep or preperation.
As soon as I was done I had to run over to Military.com and meet several employees of Military.com and Affinity Labs as part of the Monster Worldwide part of this trip - and I was taken to lunch by Breanna Wigle, who is a senior marketing analyst at Military.com and one of the newest members of my Social Media Committee of the WAA.
Shell shocked and amost empty from a whole week of continous partying and speaking - I took the rest of Friday afternoon to be with myself in San Francisco and go over to the SF MOMA Museum - you can read about it over at ArtNewYorkCity.com along with several skeches and local color that I left out here.
Portrait Drawings at Emetrics Summit in San Francisco has a few sketches I did of people who I saw while at Emetrics Marketing Optimization Summit - but not everyone was of the conference, as I had a friend, sflady, who I drew twice (but not always well).
Also, I drew Melissa (I have to admit, I lost her card, but I'm sure I'll get the email address soon)
Not to be outdone, Mike Grehan bought us a bottle of Dom Pérignon and charged to Anton over at Acronym Media - that was fun and I posted about it at San Francisco Drawings connected with Emetrics Marketing Optimization Summit
Of course, there’s the bottle of Dom Pérignon Mike Grehan bought for a few of us (I think, mainly me) to celebrate something - at 300 dollars a bottle - I felt honored and at 50 bucks as glass I was feeling as high as kite but then I thought … I should draw this bottle of Dom Pérignon and as soon as I thought that …… Mike Grehan says to me … why don’t you draw the bottle of Dom Pérignon … so here it is:
I also did a drawing in the Pied Piper Bar right after this drawing of Dom Perignon
Here’s another drawing I did outside of the SF MOMA museum on Friday, shortly before leaving for the airport to go back to NYC:
A conversation I had with Marshall Sponder triggered this post. Marshall was bemoaning the fact that web analysts can't even get "a seat at the table" (i.e. serious consideration) within many companies. To me this was a statement of the obvious.
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