I was thinking about the video I just played (a few times over) and wrote about Failure = Success over at TheAnalyticsGuru. I know the video is kinda a little too smooth but I mused that, aside from the personal references, there might be a way to apply that to Web Analytics.
A lot of times, I know we often have to try out a lot of things before we come up with the right metrics, or the right buy-in, organizationally, in order to get stuff done. Sometimes, we don't have the right tools - but I think we have to be sure that limitations don't define us or who we really are, and what we're capable of accomplishing.
Here's the video that I based this post and the Failure = Success thoughts on.
What do you think? Do you find that failing at Web Analytics is often the key to success later?
I remember reading in Dennis R. Mortensen's blog about IndexTools being sold to Yahoo! last week - but I've known Dennis for a couple of years and I've never seen anyone work harder than him and pushing IndexTools against much greater competiton from Omniture, WebTrends and Corementrics not to mention Google Analytics.
But when I think about it, the sale of IndexTools to Yahoo! makes a lot of sense, but I know how hard Dennis worked for this, and some of the earlier things that went wrong to where he's today - and that IndexTools (though I've never used it) is actually a superior tool dollar for dollar than anything else out on the market today.
But if you listened to the the definitions of what's successful, what you should use, from others, you'd never get that impression - which gets back to the idea that success comes from failure - accepting it and then trying again, and again, and again, in different ways, till you succeed.
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