I would not call the a few new Analytics packages that appear to supply Engagement Metrics as "platforms" - yet (you can't build anything on top of them - and no one has really defined "engagement" in terms of Web Analytics definitively ... yet - though the Web Analytics Association is working on it right now); I wrote about Death by Engagement - that is, Google Analytics by new Engagement Metrics Packages at the Analytics Guru earlier tonight in response to a post by Rich Page (is that his real name?) titled Engagement and the Death of Google Analytics.
Rich Page also thinks the rise of Nuconomy and other packages like it will result in the death of Google Analytics - not so sure about that:
"....So step in these Web Analytics 2.0 free tools, which seem to be focusing on Google Analytics achilles heal - their lack of engagement metrics offerings. A company called Nuconomy has been getting rave reviews recently about their new tool, which enables users to create and see engagement metrics - specific to web 2.0 events like blogs, videos and community events, and correlate these to see how they influence visitors. Further still, it allows specific sites to come up with ‘formulas’ to measure total site engagement, comprising of weightable metrics like feed subscriptions, video plays, product ratings, posts and friend requests.
And another new web analytics 2.0 vendor just recently sprung up - Woopra. In particular their tool is specifically designed to be able to analyze more ‘engagement’ based websites like blogs. And industry giant Omniture is starting to understand elements of engagement - version 14 of Site Catalyst includes reporting for a key engagement metric - video plays and completions."
Of the few reviews of Nuconomy, I liked the Read/WriteWeb one the best - and it has this chart which I find intriguing, though I'm not sure what it means - I need to test out Nuconomy myself - hopefully soon (Nuconomy is taking names now - but you can't test it yourself yet):
The product offers many insightful views into your web site's analytics. There are bar graphs, charts, and tag clouds on almost anything you can imagine. You can even see how some items correlate with others, like you're mapping out the butterfly effect for your own web site. For example, when you uploaded a particular type of content, did it have any effect on the ads your users clicked, did it increase purchases, etc?
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