Web analytics, web metrics, and how to use them to track and improve conversions

People have been talking, all around me on how to mobilize, how to deliver messaging locally ... and it occurred to me that being "local" is easy to do now, if you embrace Social Media.

Certainly, this would apply to Web Analytics as well, but I'm thinking about the power of Social Media that came out of Meetup.com in the last Presidential Election (2004) and what's happened since.

Right now, I find it very easy to have spontaneous gatherings, in this case, a "Tweetup", in a way that probably was not possible until Twitter came on the scene.

And here's a "Tweetup" I went to at the West 79th Street Boathouse Restaurant last Tuesday - I had known about it, perhaps 8 hours in advance and except for one or two people, had no idea who I'd meet.

It's important to keep this in mind when we talk about perhaps having a European Web Analytics Association - or even, delivering Brand Messaging local - or dealing with Local anything .... the tools are already in place, but the thinking about Social Media, hasn't changed all that much - you can use Social Media to create positive outcomes to the extent that you embrace it.

And now, here's a little online clip of my "tweetup" on 79th Street with Whitney Hess and for other Twitter people:

 Fun Tweetup tonight with @whitneyhess @webmetricsguru @hikirsch @efortiz @coreyh and his fiancée Emily.