Web analytics, web metrics, and how to use them to track and improve conversions

Continuing with my last post on Omniture Site Catalyst new features that was announced today here's a new report on Video Bubbles - see for yourself what that does:

You may also want to view the other posts in this series of revelations from Omniture, shown to me personally, perhaps, first, before any other blogger that I'm aware of:

New Omniture Site Catalyst Enhancements part 1 - Video Segmentation and Measurement (you get the basic introduction - I presented the information as it was shown to me in the same order).

You get some of the new Social Media improvements to Site Catalyst in Omniture Site Catalyst New Features - part 3 - Community and Social Media  and nifty import and export capabilities built around Excel in Omniture Site Catalyst New Features - part 4 - Excel Import and Export Enhancements

Just to add this one detail - but it's real a big deal - but check out the Omniture Site Catalyst Implementation Toolkit from Semphonic which I've been given a special discount of 10% off the sticker price. 

Since Omniture is investing in improving Site Catalyst - it seems to me that it's worth making sure it's deployed as well as it could be - and too often you have expensive tools that are under utilized because people don't know how to set them up properly and the vendor (Omniture) is not familar enough with customer sites to be all that helpful.

If you buy it using the link provided, you get 10% off - Use code sponder1008

Brimming with guidance and best-practice advice for web analytics practitioners, web managers and developers, our Toolkit features:

• An 80-page SiteCatalyst Implementation Guide overflowing with invaluable insights and solutions that Semphonic uncovered during a decade of performing Omniture implementations.
• A 20 Point Quality Assurance Checklist that prevents data inaccuracies before they happen and troubleshoots any that slip through.
• An Implementation Project Plan Excel Template that puts all the SiteCatalyst implementation management tasks where they’re needed most: right in front of you in one easy-reference place!
• A Functional Specification Excel Template, the key documentation you need to map your custom requirements, metrics, and tag implementation.

Semphonic’s new Toolkit takes everything they’ve learned during hundreds of Omniture Site Catalyst implementations and countless audits of some of the world’s largest web sites and delivers it straight to your desktop.

That’s an important point as Semphonic has more hands on experience, I think, than any other vendor I’ve spoken to, on a wide variety of Web Analytics Tools and Methodologies - and is in a better position to come up with what is, essentially, an 80 page “cookbook” on how to deploy Site Catalyst.