Web analytics, web metrics, and how to use them to track and improve conversions

TechCrunch just broke the news about Omniture Unifies Marketing Suite, Adds Video Analytics but I was shown some pretty nifty new Omniture Site Catalyst enhancements a week or so before being publicly announced. 

I was invited to attend the Omniture Summit in Salt Lake City this week but decided not to attend this time.

The very first thing I was shown by Brian Watkins and the project manager for Site Catalyst was Site Catalyst new Video Segmentation and Measurement capabilities (see the video below)

Here's the other posts in this series:

New Omniture Site Catalyst Enhancements part 2 - Video Bubbles

Omniture Site Catalyst New Features - part 3 - Community and Social Media

Omniture Site Catalyst New Features - part 4 - Excel Import and Export Enhancements

By the way, you may want to consider purchasing the Omniture Site Catalyst Implementation Toolkit from Semphonic which is all the more useful now that you have a frount end interface that's even more powerful than before.

If you buy it using the link above, you get 10% off - Use code sponder1008

Brimming with guidance and best-practice advice for web analytics practitioners, web managers and developers, our Toolkit features:

• An 80-page SiteCatalyst Implementation Guide overflowing with invaluable insights and solutions that Semphonic uncovered during a decade of performing Omniture implementations.
• A 20 Point Quality Assurance Checklist that prevents data inaccuracies before they happen and troubleshoots any that slip through.
• An Implementation Project Plan Excel Template that puts all the SiteCatalyst implementation management tasks where they’re needed most: right in front of you in one easy-reference place!
• A Functional Specification Excel Template, the key documentation you need to map your custom requirements, metrics, and tag implementation.

Semphonic’s new Toolkit takes everything they’ve learned during hundreds of Omniture Site Catalyst implementations and countless audits of some of the world’s largest web sites and delivers it straight to your desktop.

I've gone over the SiteCatalyst Implementation Guide; finding I want to carry it around with me and read it when ever I have a spare moment - it's that good.