I live blogged a few sessions at SES today using Twitter. I also had Lunch with Avinash Kaushik and an Interview with Jason Calacanis (see a steaming video of a charity party we attended tonight)
on my way to SES will land there in 20 minutes at Nicolas Carr keynote at SES, abet several minutes late, was reading his book on the way here The Cloud, The Cloud, rethinking IT, applogic provides a OS to use grid computers to your own purpose creating systems virtually within the Cloud assumption that data sharing requiring new interfaces rethinking the interface, data delivery to be highly customizable software as a media model, software services, using algos (metrics?) to cut and slice attention continued consolidation of control of business, of web business consolidation and aggregation of traffic providing the backdrop to use the internet as a marketing channel and the WORKERLESS Company like Skype, YouTube, Craigslist, Plentyoffish, the HOLLOWING out of EMPLOYMENT as computer utility rollout with stagnating fortunes as a few control most of this and the rise of personalization of messaging and what will be the effects on society everywhere we go on the web there are companies and governments looking over our shoulder and this will continue to accelerate as a trend getting my copy of The Big Switch by Nicolas Carr signed by the author who is standing 7 fet from me converting visitors to buyers session I'm at with Sebastian Wenzel had lunch with Avinash Kaushik and Sebastian Wenzel at SES, thanks for lunch Avinash at the Google Analytics session here at SES right now GA wants to send each person the report they need data Discovery and finding insights you need industry benchmarking data will be fully available next week measure bounce rate for top 20 pages, top keywords the room is packed fluid web, Ajax, in the past you generated fake pageviews how many people watch video GA gives you ways to capture rich media, gives you 4 containers Google website optimizer part of the session changes in website optimizer since last year paying a lot of money to get traffic to your site but can your website cash the check? we have found, in our research, people spend more time in Ad Creative and less in Landing Page creative test variations of the same page. increases in conversion rates of 25% not uncommon green is good, red is bad and combination 11 did the best, kind of info Google Optimizer gives we can divide pages into 8 parts and give you up to 10000 variations what we have learned so far via website optimizer so far? 1. we learned the pre test analysis and project management process is more important than the technology 2.we learned you need to have the content, traffic and discipline to use Website Optmizer properly 3. more complex tests are not necessarily better tests. the simpler the test, the better 4. if you have done steps 1, 2,3, it's possible to double conversion rates 5. we learned there are misconceptions on how Website Optimizer is used case study results case 1, Piccasa increased conversion sign-ups by 30% noticed that in creating variations for Google Optimizer it's good to have hypothesis in order to create variations home now, tired but posting some stuff about today at SES 5 minutes ago
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