Just got the news - Goodbye Gatineau, hello... well.... MAA, better known as Microsoft adCenter Analytics. Wrote a long post about it at titled The Analytics Guru where I threw out a gem - Microsoft ought to go after Google Analytics now by allowing you to auto tag your site not just with Microsoft's adCenter tagging, but Google Analytics tags as well - you can read about it at Microsoft adCenter Analytics just announced - Gatineau renamed, enhanced.
There's a movie of the Automatic Tagging program on Lies Dammed Lies - just one little enhancement and it could be very interesting to see what happens and how much market share MAA gets:
Check out the rest of my thoughts here.
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