Web analytics, web metrics, and how to use them to track and improve conversions

Erm, no you'll have to be specific....

I apologize if I'm just too dumb to see it, but I don't know what you're finding disturbing here.

I'm thinking of various posts going back and forth like

http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html

and http://blogs.sun.com/itsnotmetrics/entry/web_analytics_war

more along the lines of stuff like that.

I dont understand your post.

Can you please explain

LOL - I get it, but its not quite as specific as the other blogs in the war, I mean it is more generally used - I am introduced around the office as our web analytics guru ... at least to my face.

I am not sure if this was intentional by Unica, although I thought Avinash was a Google guy ?

Who is behind this message? Unica? Avinash? Both?

Marshall are you sure you are not seeing something where nothing really exists or exploiting this for your own publicity? I also received this email and if you had shown the entire screenshot you would notice that Akin, Alan and Avinash as mentioned as "gurus" and both Avinash and Akin are mentioned as Web Analytics Evangelists.

But only showing a cropped screenshot you are trying to create a controversy where none exists. We expect better from you.

Well, a friend brought it up to me Simon, and I was thinking about it in context to the "war". I'd have put the entire email in the blog post but the image would have been too small to read well.

I think it's the title that stuck out.

Figured it was best to just collect feedback from my readers and based on what I've gotten so far, it's no big deal.

Haven't seen the email, but I kind of agree what's said above: It's "Web Analytics Guru". If it would have been "Web Metrics Guru" it would have been just wrong.
Still kind of dull. Aren't there enough words besides "guru" or "demystified"? How about "web analytics shark" :-)