Just reading a post in The Net-Savvy Executive today about Measuring engagement directly using biometrics devices; that led me, in turn, to write about Measuring Engagement using physiological responses to media at The Analytics Guru.
The problem with using biometrics to measure engagement is the controlled enviornment is two difficult to set up and to some extent, alters the results - people act differently when they're hooked up to sensors and are aware they're being monitored - even if they put themselves up for monitoring. Still, here's some information about one of the biometrics solutions out there for measuring engagement:
"..Innerscope Research goes back to the original definition by observing physiological responses to media. They connect test audiences to biometric sensors that measure respiration, motion, heart rate and skin conductance, with eye-tracking to track attention.
Once the test subject is suited up, Innerscope can observe what the subject is watching and the subject's response. Physiological reponses are faster and more accurate than conscious answers, and the metering supports an analysis across the duration of the media exposure. The basic logic is simple: if the content makes you sweat or raises your pulse, you're engaged.
Attention + Intensity = Engagement
Comment Preview