Wait a second..wasn't Web Analytics: An Hour a Day a book by Avinash Kaushik? Apparently, it's all the name of a Web cast that's being given on January 15th, 2008 by Eric T. Peterson:
Eric T. Peterson, Web Analytics Consultant and Analysis Expert – Web Analytics Demystified
Elissa Fink, VP Marketing – Tableau Software
Marla Chupack, Moderator, American Marketing AssociationDoes your strategic roadmap for 2008 include better understanding your visitors, optimizing your web site, and improving your marketing results? If so, join measurement and analysis guru Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, and start 2008 with a solid program for accelerating your web measurement and analysis efforts. In this free webinar, Mr. Peterson will give a year’s worth of guidance covering:
- Building dashboards, reports, and analysis that give you the facts for better decisions
- Setting up a “Web Analytics 2.0” measurement environment
- Sifting through mountains of website data to quickly find what matters most
- Allocating staff and resources for maximum benefit
- Reconciling different sources of data
- Selecting vendors and improving vendor relationships
And more! This webinar is appropriate for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience. Mr. Peterson will address many of the most common challenges companies face when working to leverage data from the online channel by providing an easy to use, month-by-month strategic roadmap for analytical and measurement success.
» The Eric Peterson - Avinash Kaushik wrestling match from WebMetricsGuru
Earlier I noticed the Web Analytics One Hour a Day with Eric Peterson - Webcast looked as if Kaushik and Peterson were taking swipes at each other) but then, Sebastian Wenzel wrote about it in Web Analytics Demystified vs. Web... [Read More]
Tracked on: January 7, 2008 11:28 PM | Permalink to Trackback