Sometimes my Google Alerts bring me back a lot of garbage data, or stuff I already know about, and then other times, I feel as if I'm pulling in some exotic fish bait, by Google's digital bait, as I real (read) it in.   Like Blog Analytics outsourcing - who the Hindu Business Line says is "the New Buzzword".

  "….Firms such as Fractal Analytics use products that would crawl across all user-generated content on the net. “We then use natural language capabilities to come out with interesting insights and predictions for our clients,” said Mr Palaparthi. KPOs also use media analysis dashboard application for monitoring user generated content.

Revenue potential

Most of the outsourcing work is coming from the US; it is only now that domestic clients have realised the potential of this space. If a company concentrates on the blog management space, there is a revenue potential of at least Rs 1-2 crore annually, according to Mr Kiruba Shankar, Founder CEO of Business Blogging Ltd.

“Most Indian companies generally tend to wake up only when something wrong is written about them on blogs. The market will mature from a reactive to a proactive mode in the next six months,” said Mr Shankar."

Sounds like a cheaper version of Nielsen Buzzmetrics - or maybe not - there's so many new platforms coming out to analyze user generated and initiated conversations going on through, blogs, message boards and Social Networks that it's hard to see why off-shoring blog analysis might be a good thing, or not.

I suppose it's like off shoring programming - though I'm somewhat skeptical about off-shoring blog analysis - and notice, all the clients are coming from the US…hmm..

Any thoughts about this from my readers?   Do you think off-shoring blog analysis - as this article suggests is a good thing?  Then again, what's the quality that your getting this way?