I'm chuckling that Microsoft actually went ahead and did exactly what I asked them to do ..two years ago..with the adCenter Add-in for Excel 2007 which allows an AdCenter user to do extensive keyword research and prediction of demand/pricing within Excel.
When I first started using AdCenter, a few years back, I found it useful for many ideas I was experimenting with - but I found myself having to do way too much work to pull the data out of AdCenter and put it into a spreadsheet form.
I first heard about the adCenter add-in for Excel early last month (Microsoft AdCenter adds Keywork Analysis Excel Spreadsheet plugin) and just about all the work I did in the posts listed below, took me much longer because I didn't have the Excel Plug-in:
MSN AdCenter Live to All
Microsoft buys DeepMetrix and goes to 100% with AdCenter
Microsoft's Content Categorization Engine
Micorsoft Keyword Categorization Engine
Microsoft Search Funnel Demo
Microsoft's Search Volume Seasonality Forecaster
Microsoft's Demographics Prediction tool
adCenter Traffic Report - up to 70% of all MSN PPC Ads are now from AdCenter
Targeting Search Ads by Demographics and Behavior - part 1
Ad Center Traffic Increase announced
Finding the best Geo-Demographic for a Keyword Phase
Do searchers over 50 years old buy Tattoos online?
Eight Questions for MSN on AdCenter
MSN AdCenter to be shown at SES NY - Questions Answered
MSN adCenter Turning Up the Traffic
MSN AdCenter being upgraded and name changed
MSN Ad Center -Finding the Cluster Segment of your Target Audiences
Using MSN Ad Center to gauge Target Audiences
Here's the instructions (Direct from Microsoft) along with the chance to sign up for a Webinar on January 23rd, 2008:
Download the adCenter Add-inBeta today to start researching keywords to help reach the right audience—and capture and convert the right customer.
Ready to get started?
Follow three simple steps to get the adCenter Add-inBeta tool—and begin optimizing your campaigns today.
Note: Transfer times may vary depending on connection type.
adCenter Add-in Beta Support and Feedback
Check out what people are saying about the new adCenter Add-inBeta in the adCenter Add-in forum. Learn tips, troubleshoot, and share your feedback.Learn more about the adCenter Add-in tool:
Download the product guide. (515 KB, PDF)
Download the features list. (1 MB, PDF)
Download the Frequently Asked Questions (FAQs). (1.1 MB, PDF)
Download the installation guide. (884 KB, PDF)
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