I'm don't actually believe this result from HitWise, but I pass it on (maybe they're right on this one, but it doesn't seem to match most of the rest of the information on Social Networks right now) that MySpace Received 76 Percent of U.S. Social Networking Visits in 2007
Here's the data from the HitWise Press Release which I just got in my email:
NEW YORK, NY – January 16, 2008 – Hitwise, the leading online competitive intelligence service, today announced that MySpace.com averaged 76.35 percent of all U.S. visits in 2007[1] among a custom category of 53 leading social networking websites. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57, 1.24 and .87 percent, respectively. The remaining 49 social networking websites in the custom category accounted for 8.97 percent of U.S. visits.
|
Market Share of U.S. Internet Visits to Top 10 Social Networking Websites |
|||||
|
Rank |
Name |
Domain |
Dec-07 |
Dec-06 |
YoY % Change |
|
1 |
MySpace |
72.32% |
78.89% |
-8% |
|
|
2 |
|
16.03% |
10.59% |
51% |
|
| "37"> |
Bebo |
1.09% |
0.99% |
10% |
|
|
4 |
BlackPlanet.com |
1.04% |
0.96% |
8% |
|
|
5 |
Club Penguin |
0.80% |
0.54% |
48% |
|
|
6 |
0.76% |
0.58% |
31% |
||
|
7 |
myYearbook |
0.73% |
0.14% |
407% |
|
|
8 |
hi5 |
0.63% |
0.64% |
-1% |
|
|
9 |
Classmates |
0.55% |
0.58% |
-7% |
|
|
10 |
Yahoo! 360 |
0.54% |
0.91% |
-40% |
|
|
Note - data is based on a custom category of 53 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of |
|||||
|
Average U.S. Time Spent for December 2007 (in minutes & seconds) |
|||||
|
Rank |
Name |
Domain |
Dec-07 |
Dec-06 |
YoY % Change |
|
1 |
MySpace |
29:36 |
30:05 |
-02% |
|
|
2 |
|
19:51 |
09:56 |
100% |
|
|
3 |
Bebo |
30:24 |
29:19 |
4% |
|
|
4 |
BlackPlanet.com |
25:16 |
22:26 |
13% |
|
|
5 |
Club Penguin |
13:27 |
12:00 |
12% |
|
|
Note - data is based on the average U.S. time spent from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. |
|||||
|
Source: Hitwise |
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According to Hitwise (see above), in December 2007, the average time spent on Bebo led among the top five social networking websites with users spending an average of 30 minutes and 24 seconds on the website. Facebook experienced the largest growth in average time spent, increasing 100 percent in December 2007 to 19 minutes and 51 seconds from just under 10 minutes as compared to the same month in 2006.
Actually, what's noticable to me is how much more time people are spending on Facebook, more than double the time they spent a year before (in December).
