Hot Diggity Dog! Another Fire Sale… with Digg is up for sale again?  According to VentureBeat….., as reported by MarketingPilgrim - it is….darn, what happened to the billion dollar valuation they were looking for last year?  According to VentureBeat's Eric Eldon:

"…It’s been a little more than a month since the last rumors surfaced about social news site Digg trying to sell itself for at least $300 million.

A reliable source just confirmed the company’s plans, noting the company has hired Allen & Company, a tiny but influential private investment firm, to help broker a deal. The asking price is still $300 million, the source said.

This will come as no surprise. Rumors of a sale have been rampant for months, although until now we hear co-founder Jay Adelson has been trying to muster up interest in a sale. This is the first time Digg has hired a bank to shop the deal, we’re told.

Valleywag reported the $300 million rumor last month. Separately, it reported Digg chief executive Jay Adelson’s attendance at Allen & Company’s annual Sun Valley, Idaho get-together of the rich and famous, noting the company might be looking to find a buyer among one of the many media company executives in attendance."

I think it makes sense to sell now - 300 million in your hands is better than 1 billion you'd maybe never get.  Besides the fact, the Digg model is being copied and there have been rumors of people leaving Digg and using alternatives.  It seems to me that Digg is probably not going to get any more popular than it already is - so maybe it's time to just sell and move on to the next venture.