Compete.com just announced the availability of Search Analytics Select™, a new service designed for marketers looking to combine their customer segmentation strategies with search engine marketing.
The Search Analytics Select™, provides the following information including competitive search performance within specific segments:
- How many “searchers” are in a given segment each month?
- What terms and engines does this segment use?
- How does my segment performance differ versus rivals?
- What can I do to improve my performance?
I haven't seen any examples of Search Analytics Select™ reports yet, so I don't have an opinion, yet, on Search Analytics Select™, . However, I did notice some segmentation on Compete Search Analytics which I have had extensive access to.
I'm assuming the segmentation by audience in Search Select will be similar to what exists in Compete Search Analytics