Web analytics, web metrics, and how to use them to track and improve conversions

Just reading Gary Angel's post on Don’t Settle for Leftover Turkey When it comes to Web Measurement where the left over Turkey to HBX and suggesting that people move over to Omniture sooner than later.

"... But in this particular case, the future is clear and the question is when not if. The longer you stay anchored in the world of HBX, the longer you’re going to be eating leftover Turkey."

"...Suppose, for example, Omniture rolled existing HBX data into SiteCatalyst and revamped their gateway so that HBX image requests were mapped into SiteCatalyst requests. A solution like this would instantly roll every site currently using HBX to SiteCatalyst and would require absolutely no work or retagging. Your only change would be to open SiteCatalyst instead of HBX.

"..Sounds great. And, in one respect, it is a great solution – one that looks seamless and appears to meet any conceivable objection. Except that it will leave you with an Omniture implementation that doesn’t take advantage of any of the best features of the product you are now using."

"...So I’m betting that contrary to conventional wisdom, waiting for Omniture transition tools is pointless, because the best you can reasonably hope for is a minor automation saving. The time-consuming parts of the transition are things that simply cannot be automated. That’s why I’d recommend that most companies seriously involved in web measurement think about transition sooner rather than later. The longer you delay, the further behind you’ll be when you finally make the switch. "

I know that what we're doing changing over from SurfAid to Coremetrics is one big headache and personally, I can't imagine why anyone would tie themselves to a dying system like HBX.