Web analytics, web metrics, and how to use them to track and improve conversions

Web Strategist Jeremiah Owyang did a pretty good and fairly long video interview of Jim Sterne which echoed a lot of the good stuff he talked about at Emetrics Summit last month in Washington DC.

"...Find out how this growing (yet small) industry is getting underway, find out what you can do to get involved and get started into this industry. It’s a small niche and growing industry, so get involved and show interest."

I watched the interview trying to capture if there was anything really earth shaking or new, that I hadn't heard from Jim before, but I didn't find anything.  

My prediction - next year - at Emetrics - we're going to be talking alot more about Social Networks and mobile networks (and by then, the Web Analytics Association will have a fully functional Social Network).