Amazon Kindle, a new ebook reader, is launching today according to two highly placed posts on Read/WriteWeb titled Amazon Sets eBook World Alight with Kindle - Finally, Time For Read/Write Books!  and TechCrunch's Amazon Kindle To Debut On Monday - Ugly But Impressive.

"…The speculation over Amazon’s new ebook gadget, called the Kindle, ends on Monday afternoon during a special Amazon press conference in New York. Newsweek’s Steven Levy claims to have had the device for weeks and wrote a glowing seven page cover story review of the Kindle this weekend. He finds no fault with the device (every journalist who had the iPhone in their hands prior to launch thought that device was pretty perfect, too).

The Kindle isn’t the most elegant looking gadget ever created (in fact it looks like it came out of the 70's).

….That’s the Kindle’s killer feature - cellular and (probably) wireless internet access that will let users download content directly to the device from the Internet. And the cellular connectivity, which generally costs $60 or more per month, will be included with the device for free says a source close to the company."

The Amazon ebook reader is considered to be, by some, the "iPod of reading" while GigaOM's Anne Zelenka considers how Amazon Could Kindle Some Interest in E-books:

"…Newsweek’s Steven Levy reports that the Kindle goes 30 hours on a single charge, stores 200 books, and uses wireless connectivity based on EVDO so it operates completely independently of a PC. All cool, but not as cool as an e-book reader that demands only a small commitment of cash. An inexpensive Amazon-branded e-book reader could have been the star of this holiday season.'

I see the main market for this new Kindle Ebook Reader as being Students - believe it or not - who'd get the copies of all their textbooks on the Kindle ebook reader and could, perhaps, co-relate the material on it.