I guess as SEO becomes more of a commodity there's just more and more of the same thing - more tools - decent one's, for as far as they go like the Search Engine & End Searcher Optimization Tools at SeoWorkers which is OK, as far as it goes. Will it get you all the way home....no; but no tool will.
However, in order to get you have to give the more people come up with useful stuff that other people want to use, the more they're going to be linked to.
So, as far as I'm concerned, those who win now are those who are competing on who can help their communities the most - and often, the best way to help your community (I'm thinking of SEO as a community in this context) is by offering free stuff that is different enough that people want to link to it).
But look, it doesn't even need to be much different - you'll still get links, like the one I just gave to SeoWorkers. I'm tempted to think of the old saying that goes like this: "the more you give out the more you get back".
But it's really true.
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