While I didn't attend Virtual Worlds 2007 in San Jose this week, my friend, Jared Freedman did, and was written up by ClickZ in Metrics, IBM and Dancing Avatars at the Virtual Worlds Conference and Expo:
"..Seven out of 10 businesses fail in the real world, and over 15 years it's nine out of 10," said Jared Freedman, president of Code 4 Software. "You're going to see a lot of losses."
Even so, several companies used the show to release tools and software efforts to help bolster marketers' and advertisers' ability to track and manage virtual campaigns online. Code 4 Software quietly started offering its AdSoft SL Powered Networks as an ad network system specifically for Second Life. Although the company will officially launch the system November 15th, Code 4 customers can now purchase ad space in the virtual world which the company monitors and tracks using its own V-Tracker application. V-Tracker will log how long a users' avatar is near an advertisement, said Freedman. "It tells you how many people came, where they went, what they did," he said. "I'll need to know how long you were there to get the impressions. Ad networks need to have verifiable return on investment."
Also, I'll be presenting about Second Life Analytics at IBM next week at the Emetrics Marketing Summit - and Jared Freedman will also be presenting during the same session:
Old & New Together Again for the First Time
We've been calibrating the business impact of the Internet since before the browser. Rick will relate stories of taking the measure of FTP, Gopher and USENET postings in the early '90s. Marshall is a Director of the Web Analytics Association, tasked with getting a handle on social media and Jared has written the first application for analytics for Second Life. What do these people have in common? What's changed? Come learn about much we've learned and how little we know, how far we've come and how far we have yet to go.
Wednesday - 11:10 am - Blue Ballroom
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