The Web Analytics Association is giving another of it's groundbreaking Webcasts on Web Analytics Standards on October 26th, 2007. I've attended WAA Webcasts in the past and one of the last, with Eric Peterson, was very well attended. 

I think one of the most popular services the Web Analytics Association provides are these Webcasts, and I'll be attending this one.

WAA Webcast Series:
Setting Standards & Making Sense of Web Analytics:
Defining Metrics, Measures and KPIs

When: Friday, October 26, 2007 at 12:00 PM EDT / GMT -4
Register: online via WebEx
Moderator: Brian Induni, Executive Director of the WAA

If you’re one of those chosen few responsible for uncovering valuable insights about your online customers, then you need to understand what you are measuring and how these metrics are defined. Having a common language for web analytics is critical to reaping the rewards that web analytics can offer. You need to be able to educate others within your organizations to understand the difference between “visits” and “unique visitors” and many other less common terms.

Attend this free Webcast on Friday Oct 26th, 2007, Noon ET. Our panel of experts will discuss industry standards and the recently released PDF WAA Standards Analytics Definitions Volume I.

	Jason Burby is the Chief Analytics & Optimization Officer for ZAAZ, a leading interactive agency, owned by Wunderman, a WPP company. For the past four years, Jason has written a regular web analytics column on ClickZ. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions. He has been the co-chair of the Standards committee of the Web Analytics Association since its inception.
	Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day and the founder of Market Motive, a Silicon Valley startup that focuses on online marketing education. Through the book, his blog, Occam's Razor, and strategic consulting, Avinash focuses on helping companies unlock the power of data from human-powered, technology-driven innovations.
	Angela Brown has been a web analytics practitioner for six years. Her consulting work has spanned sites in industries as diverse as IT, retail, travel, entertainment, banking, and publishing. She serves as co-chair of the WAA Standards Committee, and is currently the Web Analytics Manager for Elsevier Health Sciences.

Learn how these standards support the work of web marketers and analysts and what they mean when we consider various Web analysis tools. Get the latest information on where standards and the web analytics industry are headed.

Register now for this WAA Webcast -- Setting Standards and Making Sense of Web Analytics: Defining Metrics, Measures and KPIs. Information about how to attend the session will be emailed directly to you prior to the session.

The session is produced by the Web Analytics Association (WAA) and will be moderated by Brian Induni, WAA Executive Director. This session is sponsored by the eMetrics Marketing Optimization Summit.