Gary Angel and Semphonic came up with an opinion of what the acquisition of Visual Sciences means to users of HBX of even of Visual Sciences; the acquisition was announced last Thursday and I wrote about it in Omniture buys Visual Sciences for 394 Million Bucks.
Gary knows more about the nuts and bolts of all the major analytics platforms than anyone I've met - here's a summary of what he said as I understand it.
- If your company was evaluating HBX - forget it - go to Omniture.
- If your company was evaluating Visual Site you might just want to build your own data warehouse (hope I got this right - Gary)
- If your a light HBX user - move over to Google Analytics
- If your a medium HBX user - move over to Omniture Site Catalyst
- If your a heavy HBX user - move over to Omniture Site Catalyst with Discover 2.0 and the Data Warehouse.
- If your a Visual Site customer and unhappy with it - move to Site Catalyst with Discover and Data Warehouse.
- If your a Visual Site customer and happy with it - take a wait and see attitude (developments aren't that clear yet on how Visual Site will progress now that Omniture owns it).
Hope I summarized this information by Gary Angel correctly.
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