This morning was spent talking to a lot of people, both those I know and some I've meant for the first time. However, I didn't end up going to any of the sessions after the morning keynotes as I'm always ending up talking to people, and not actually sitting in - but maybe that's OK.
Monday, October 15
What made an impression on me was Jim Sterne's talk on Thinking Different and how Web Analytics is not being described not as something you should do (but can't because you have a lot of fires to put out on your website) but as the "Fire Extinguisher" to put out all those fires.
Jim also talked about how different definitions of engagement, the holy grail of many marketers, aren't, by definition, measurable. In other words, if your going to measure engagement, you have to define it in a way that can measure it.
Maybe that's' one of the problems with measurement - if your trying to literally measure someone else's definition of an event - but that event is not measurable .... well then, you can't measure it.
Now, it's time for lunch....and then I think I'll listen to Multiple Digital Touchpoints - What do We Know so Far? I'll write about the rest of the afternoon, later.
| 12:15 - 1:30 | Birds of a Feather Lunch / Exhibits (Open until 7:30 pm) Regency Ballroom | |||||
|---|---|---|---|---|---|---|
| 1:30 - 2:30 | Do It Yourself Usability Studies Palladian Room | Advancing the Impact of Web Analytics Empire Room | Affiliate Marketing - Buy the Numbers Diplomat Room | More Email with Better Results: Segmentation changes Everything Capitol Room | Rethink SEM / PPC Analysis Executive Room | Visibility, Insight, Answers: Optimizing Customer Experience Numeric Ambassador Room |
Marshall - I occasionally read your blog and just came to the realization that we were talking daily at E-Metrics. Small world indeed. Looking forward to working with you on the Social Media Committee.
Posted by: Jodi McDermott | October 17, 2007 11:30 AM | Permalink to Comment