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Oct31
Predicting the future - 90% accurate using Game Theory, according to Bueno de Mesquita

Game Theory could be an application of Analytics, I suppose - apparently there's someone, Bueno de Mesquita, who developed a way to predict the future accurately 90% of the time using Game Theory, according to David Pescovitz at BoingBoing in a post about Game theory and future forecasting - "...game theory, an esoteric branch of mathematics used to analyze interaction. “Game theory is math for how people behave strategically,” Bueno de Mesquita:

"...He's consulted for the CIA, the Department of Defense, and Fortune 500 companies to help generate forecasts using a computerized game theory model. He's recently worked with the US government on the conflict with Iran. However, he says his private consultancy corporate policy bars him from saying, "on a commercial basis," who will be the next president of the United States. From Science News:

The details of his study of negotiation options with Iran are classified, but Bueno de Mesquita says that the broad outline is that there is nothing the United States can do to prevent Iran from pursuing nuclear energy for civilian power generation. The more aggressively the U.S. responds to Iran, he says, the more likely it is that Iran will develop nuclear weapons. The upshot of the study, Bueno de Mesquita argues, is that the international community needs to find out if there is a way to monitor civilian nuclear energy projects in Iran thoroughly enough to ensure that Iran is not developing weapons.

One of his most famous past predictions also concerned Iran. In 1984, the model predicted that when Ayatollah Khomeini died, an ayatollah named Hojatolislam Khameini and a little-known cleric named Hasheimi Rafsanjani would rise to succeed Khomeini as leaders of Iran. At the time, most experts considered that outcome exceedingly unlikely, since Khomeini had designated a different person as his successor. But in fact, when Khomeini died five years later, Rafsanjani and Khameini succeeded him. "

The article on The New Nostradamus for Good Magazine mentions a point that Burno de Mesquita made about accuracy of input:

"...he’ll claim that mathematics can tell you the future. In fact, the professor says that a computer model he built and has perfected over the last 25 years can predict the outcome of virtually any international conflict, provided the basic input is accurate. What’s more, his predictions are alarmingly specific. His fans include at least one current presidential hopeful, a gaggle of Fortune 500 companies, the CIA, and the Department of Defense. Naturally, there is also no shortage of people less fond of his work. “Some people think Bruce is the most brilliant foreign policy analyst there is,” says one colleague. “Others think he’s a quack.”

The CIA is using de Mesquita's approach for quite some time and tested it and it came up over 90% accurate in those tests:

"..To verify the accuracy of his model, the CIA set up a kind of forecasting face-off that pit predictions from his model against those of Langley’s more traditional in-house intelligence analysts and area specialists. “We tested Bueno de Mesquita’s model on scores of issues that were conducted in real time—that is, the forecasts were made before the events actually happened,” says Stanley Feder, a former high-level CIA analyst. “We found the model to be accurate 90 percent of the time,” he wrote. Another study evaluating Bueno de Mesquita’s real-time forecasts of 21 policy decisions in the European community concluded that “the probability that the predicted outcome was what indeed occurred was an astounding 97 percent.” What’s more, Bueno de Mesquita’s forecasts were much more detailed than those of the more traditional analysts. “The real issue is the specificity of the accuracy,” says Feder. “We found that DI (Directorate of National Intelligence) analyses, even when they were right, were vague compared to the model’s forecasts. To use an archery metaphor, if you hit the target, that’s great. But if you hit the bull’s eye—that’s amazing.”

 

Oct31
Opt our of Behavioral Targeting Ads if you want to - on AOL
Google's Universal Search Interface gives confusing, unpredictable results
OpenSocial - Google's new Social Network Api
Oct30
Web 2.0 world, according to Steve Rubel, is drunk on it's own Cool Aid
Skype Phone - Skype Cell Phone
Major G-Phone Announcement coming in 2 weeks - Wall Street Journal
User Engagement stronger in Branded Searches - Eric T. Peterson
Balanced Scorecard Designer from Strategy2Act.com
Oct29
IBM-backed startup debuts fully-functional Web-based Second Life viewer
Oct28
Feedback on the Omniture Acquisition of Visual Sciences
NewsGroper
Yet another SEO Tool from SeoWorkers
Permeability - Seth Godin
Daylight Savings Time - learning about DST on Google HotTrends - differing opinions of weather it's good for us or not
Social Networking coming to your apartment building
Mike Grehan says Emetrics Summit is the best conference of all to attend
Oct27
Google as Your Supercomputer - starting in 2009 - Nicolas Carr & Robert X. Cringely
Facebook User worth $300 per user according to Jeff Jarvis
OnRez Browser - Electric Sheep - is entertainment moving into Virtual Worlds
Oct25
Web Analytics Standards need Vendor Adoption
Leopard is better than Vista - Walt Mossberg
Omniture buys Visual Sciences for 394 Million Bucks
Going to the Future of Television Conference on November 8th &9th
Oct24
John Evans explains Google's attack on blogs using a PageRank Meltdown
IMAP for the iPhone and iPod Touch
51 Tools ....
More bad news for the housing market - September 2007 was the worst month in over 8 years
Microsoft buys part of Facebook - 240 Mil worth, that is
Google inks deal with Nielsen to buy TV statistics
Virtual World Analytics Photos
Google Pagerank Penalty hits Webmetricsguru.com
Oct23
California Fires and it's effect on the technology sectors
Oct22
Podcast with Mike Moran & Lee Odden on Internet Marketing
Visitor Engagement Metric defined by Eric T. Peterson
Going to MobileCampNYC2
AimPromote Lead Management
Blog Networks become profitable (weren't they always?)
Online Panals are biased - New York Times Article
Learning Morality from Superheros - Eclectic Commons
Oct21
Changing the path of Hurricanes - a story from TheAlphaMarketer
Why do I read Marketing Pilgrim?
Webtrends Score is a significant advance in Web Analytics - Gary Angel
malibu fires - it's the story that counts but the news, itself, is a commodity
Niche Social Networks continued
Radiohead spearheaded new way to sell music online
New Typepad interface for the iPhone and iPod Touch
New Google Analytics Upgrade - other reflections from Emetrics
Hakia Social Network
AOL laying off 20% of it's staff of 10,000 global employees
In a Major blow to Google Books - Libraries Turn Down Search Engines go with Nonprofits
GeoDemographic Online Marketing using Cookies - connecting Web Analytics to Online Marketing channels
Oct20
Social Media Spending to increase in 2008 - Prospero Survey
Second Life's New Search OI is actually the Google Search Appliance
Microsoft Virtual 3D Beta looks pretty good
Social Network Advertising - good for Apparel Products
Niche Social Networks - Is Advertising on Social Networks that are Niche centric better?
Oct18
Linkbait used as an excuse for Social Media traffic
Emetrics Summit Presentations on Second Life
Oct16
Emetrics Summit - Day 2 Wrapup
Oct15
Emetrics Morning Wrap-up - Monday - October 15, 2007
Oct14
Getting all the data into Web Analytics
At the Emetrics Marketing Optimization Summit
Oct13
Sobering Market Analytics Predictions - Paul Tudor Jones II
Thought Control of Second Life Avatars via Brain-Computer interface - a key towards measuring visitor engagement
Blog Advertising
Oct12
Google's Social Network in the works
Record Industry moving towards becoming obsolete - TechCrunch
Technology is often easy to copy - Joost in trouble
Virtual Worlds 2007 wrapup coverage
Economics and Web 2.0 - traffic less important than it used to be
Al Gore - President - wins Noble Peace Prize - also strongly connected with Google
Oct11
Are Landing Page Widgets a solution to low conversion rates on generic keyword phrases?
Is Facebook the next Google?
Britney Spears Audience Demographics according to Compete.com
Oct10
Comparing Online Video - first year Google Youtube Anniversary
RadioHead
IBM partners with Linden Lab for 3D Internet Standards
MarketMotive adds Bryan Eisenberg and Alan Rimn-Kaufman to faculty
iPod Touch - bought one
Oct 9
Moon Bloodgood
Google Virtual World - using Google's virtual-world production tool to create instant multiverse worlds - to be announced at Virtual Worlds 2007
Google buys Jaiku, a mobile startup based in Finland
iPod Touch movement is here - Jeff Jarvis
Google monetizing YouTube with Video Units
Nanotechnology Island in Second Life - example of what Virtual Worlds is good for
Register now for a Free WAA Webcast on October 26th - Setting Standards & Making Sense of Web Analytics: Defining Metrics, Measures and KPIs
Does Google Read your Gmail? - Microsoft says Yes
Oct 7
Google officially penalizes sites that sell links by devaluing PageRank of those sites
700,000th Visit to Webmetricsguru.com was from Tucker, Georgia
Google Conflicted - Google becoming more like Yahoo
Oct 6
Webmetricsguru's 700,000th Visit happening today
Keyword Diarrhea using Google AdWords Dynamic Keyword Insertion
Blog Cabin
The Facebook Application Platform - ever want to know about it?
Can the Techmeme Leaderboard be spoofed? Yes
Web Startups now called a Commodity
Facebook not for business
Social Network Friendships
Feedburner bug
Oct 5
Google's little noticed Mobile Search Analytics Query Research
Short Head of the Long Tail - it's everywhere you go
Social Networks usage jumping for Canadians
Blog Value, what's a Blog Worth? The value of it's author
Oct 4
WebSite Grader - free Seo Tool
Your questions determines the answers you get
Google Analytics and SEO
Second Life Engagement and Investment percentages vary depending ....
Oct 3
More Engagement over Measuring Engagement without Excuses
Second Life Web Browser actually works
eMetrics Marketing Optimization Summit to be the largest and most diverse yet in it's six-year history.
Oct 2
More than a pretty face
Five New Web Analytics Blogs from Semphonic
Cavemen
Get paid to shop with Jellyfish - now aquired by Microsoft
Competitive Search Intelligence from new comScore Marketer Service
eBay Skype not such a good match after all
Oct 1
Engagement - Avinash Kaushik "It doesn't exist"
FriendFeed Social Network Feed

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