The Wall Street Journal's traffic stats were released for August 2007 - It's not too often that I get detailed traffic stats on a public website (sometimes the New York Times releases web stats publicly too).
"...The WSJ Digital Network, which includes the websites WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com, attracted nearly 17.9 million unique visitors, an increase of 21% over the previous year. The sites generated 424.7 million page views in total, an increase of 40% over the previous year.* In addition to the strong news cycle, features launched in recent months, such as an enhanced video player, blogs, podcasts and community tools, also increased user engagement across the network. "
But you have to add up all the properties of the WSJ in order to come up with that number, I wonder what the Wall Street Journal online newspaper site received...by it self. The press release gives the increases in pageviews ...but not the actual number of unique visitors ... I think that ought to have done that ....because I'm more interested in that number, than the sum of all their properties.
"....-- WSJ.com increased page views by 22% and unique visitors by 31% year-over-year. Coverage of presidential election politics and technology-related news spurred the growth, as did traffic generated by blogs covering these subjects. Interactive graphics connected to real estate and technology stories were also popular."
Interestingly, the amount of video traffic went up 70% from July to August...I wonder what they were showing online? Beer Pong?
"....Video traffic across the WSJ Digital Network increased 70% from July. These videos were played via WSJDN's players like http://www.wsj.com/video, embedded on individual user blogs, or viewed via distribution partners such as MSN and YouTube. WSJDN videos highlight a full range of business-of-life segments, from how to build your own hybrid to becoming a competitor at Beer Pong."
The numbers provided in the WSJ Press Release came from Omniture, BTW; Omniture is the main Web Analytics Platform for most of the Fortune 500 and larger companies I've come accross.
» Wall Street Journal Digital Network Surges in Traffic for August from TheAlphaMarketer
The release of the of the traffic statistics for the Wall Street Journal websites, seems to speak a lot to what Rupert Murdoch and News Corp. (NWS-A) will do with Dow Jones & Co. (DJ) once it's taken over.With their... [Read More]
Tracked on: September 19, 2007 9:23 PM | Permalink to Trackback